A Great Dove Body Wash
with a New Formula.

A TV campaign for Dove in North America, launching their new body wash formula—designed to deliver lotion-like softness. A major innovation for the brand. The campaign highlights real beauty with stunning skin detail shots, seamlessly blended with sleek, science-driven visuals.

Premiering during the NFL Halftime Christmas Gameday Live on Netflix, this was a high-profile moment for Dove. I was responsible for the final stages of the campaign, overseeing editing, post-production, and client presentations. Worked closely with Kathleen Lee-Joe to bring it all together.