BARCLAYS x STONEWALL FC

A Fan is a Fan

 

Worked with Barclays and Stonewall to help create a campaign that challenged homophobia in football by proving that no matter your gender, sexuality or identity, a fan is a fan.

Working with nine die-hard LGBTQ+ football fans from across a range of Premier League clubs, we captured beautiful portraiture and video content that helped tell their story of fandom. From Wolves to West Ham, we let our fans do the talking as they shared both their love of their team, as well as practical advice to help make the stands more welcoming for the LGBTQ+ community.

Film . A Fan Is A Fan

What is…

A Microagression?

Your identity?

An ALLY?

Key Visuals

 

 OOH

 

Social

 

 Social response

 

Photography