GREY GOOSE

Made To Celebrate

We worked with Grey Goose to create a suite of assets that contemporised the brand without damaging its premium image.

Working with multiple photographers, we looked to introduce a fresh, design-led look rooted in the worlds of fashion and contemporary culture. The final result pairs youthful and celebratory lifestyle imagery with premium serve shots to create a fresh look for the brand that resonates with a younger audience whilst maintaining Grey Goose’s positioning as a premium spirit.