ADIDAS . REAL MADRID

Home Kit Launch 2021-22

A kit launch campaign for Real Madrid and Adidas in the midst of a worldwide lockdown. Making use of stills imagery and limited footage, we created a campaign celebrating the spirit of Madrid itself.

The look and feel for home kit is all about community and a celebration of the city. Which drives the product story, a shirt inspired by the fountain of Cibeles. It's about feeling this connection through Grandeza - The unique spirit of Real Madrid, which sets the club apart from the rest. It is understanding how the circular fountain of Cibeles is a metaphor for a circle of community.